Capt’n 4 Hire was a business in its infancy. Captain Kevin McCarthy knew he had the skills and expertise to offer a great service, and was ready to turn it into a business. He came to JMG for support in establishing the foundation he would need for that transition.  

It was 2012 when JMG began working with Watermark, an 11-year partnership in brand development, marketing strategy, business service growth, and more.  JMG was brought on board to facilitate marketing director-level solutions that eliminated the need for internal staff and leadership management. JMG was embedded more as a partner, and less as an outsourced service provider.

As with many non-profits, Coös Economic Development Corporation operated with a lean team. The lack of standard operating procedures that resulted from this smaller team often led to tasks like marketing to become inconsistent or complicated. Therefore, Coös EDC came to JMG looking for support to build monthly marketing campaigns and a new website. 

Misiaszek Turpin Architects PLLC was working with both a logo and website that they had not only outgrown, but felt understated the highest level of service the entire team was offering, as well as the future growth they are driven to create as the business continues to thrive. They then came to JMG looking for a new visual and impactful brand and website that offers scalability alongside assets to develop brand consistency on all digital and print platforms where their business is presented or represented.

With a 4th generation of family ownership, King Stoneworks came to JMG looking for a new brand presentation that better suited their current and growing service and delivery. The goal was to create an elevated presentation, logo, website, and signage that showed the high-quality masonry projects focused on craftsmanship while also maintaining the legacy and foundation this business was built upon. It was a merging of the past with the present.  

After purchasing the business, new owner, Erin Dimick worked for years with the inherited brand, logo, website, and product labels. Over time, though, she was not feeling in alignment with the company's current brand, delivery, and vision. As a female-owned small business owner, Erin was fortunate to leverage a new program: Rural Business Development Grant through the Northern Community Investment Corporation from USDA Rural Development. After receiving the grant, Erin came to JMG with the challenge of creating a plan of development that would provide these primary assets within a fixed budget and specific timeline. 

With a change in staff and allocating team resources and talent, a new need for monthly marketing support was created at Lakes Region Community Developers in 2021. After having successfully worked with LRCD on annual programs and projects in the past, JMG was asked to create a support solution to help fill the gaps concerning their marketing.